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LEDPAX

Lighting

From industry secret to global lighting partner for billion-dollar developments

Year

2025

Url

ledpax.co

Why us?

LEDPAX is a fully integrated lighting manufacturer and solutions provider serving major commercial and residential real-estate developments across North America and Asia.

With six offices spanning Montreal, New York, Miami, Houston, Hong Kong, and Mumbai, they've delivered lighting for over 200 projects representing $15 billion in real estate development—including landmark towers like Tour des Canadiens 3.

Timeline

3 months

Services

Branding, web design

The Challenge

LEDPAX had the portfolio of a global industry leader but the brand presence of a regional supplier.

Despite completing lighting for some of the most recognizable developments in Montreal, Miami, and New York, their market positioning created a credibility gap that made it harder to compete for nine-figure and ten-figure projects.

The market couldn't tell whether LEDPAX was a distributor, a designer, a manufacturer, a sourcing partner, or something else entirely.

This ambiguity created friction at exactly the wrong moment—when LEDPAX was entering conversations with city-builders working on landmark developments.

The Process

Outcome Architecture™ would become the bridge between LEDPAX's true operational scale and how the market perceived them.

LEDPAX did not need a visual refresh. They needed their brand to communicate the size, control and capabilities they already operated with across global projects.

Outcome Architecture™ focused on turning their complex end to end model into a clear and confident narrative. The goal was to show LEDPAX not as a supplier but as a turnkey partner with full ownership from design to installation.

By revealing what truly set them apart and removing confusion around their role in major developments, we aligned perception with capability and strengthened every high value conversation.

The Transformation

The market finally saw LEDPAX for what they truly were: a global strategic partner, not another lighting vendor.

The new identity signaled scale and credibility, and the website became a powerful proof of what they could deliver.

Developers and architects understood their role instantly. Sales conversations moved faster, meetings were easier to secure and LEDPAX stepped into larger opportunities with confidence.

Every project begins with our methodology

Outcome Architecture™, a framework designed to translate your business objectives into brand performance.

Every mandate begins with our methodology

Outcome Architecture™, a framework designed to translate your business objectives into brand performance.

Every mandate begins with our methodology

Outcome Architecture™, a framework designed to translate your business objectives into brand performance.

Every mandate begins with our methodology

Outcome Architecture™, a framework designed to translate your business objectives into brand performance.

Discover Outcome Architecture™